7th Central & Eastern European Automotive Forum

The only event dedicated to CEE region bringing together leading OEMs and suppliers from 20+ countries

10-11 November 2020

Radisson Blu Béke Hotel, Budapest, Hungary

Conference Agenda - Day 1

Day 1

Registration and morning coffee

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Welcoming address and opening remarks from the Forum Director Olga Andreevskikh, Adam Smith Conferences

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Keynote presentation

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SESSION 1. REWRITING OUR FUTURE - Automotive market in the new post COVID-19 reality. Forecasts and strategies for the recovery of the CEE automotive industry

This year’s first strategic session will showcase thought leadership from key industry players from across the CEE region to share insights on the main challenges we are and will be facing in the future due to the COVID-19 pandemic outcome. We will speak about priorities and set strategies for the recovery of the industry exchanging insights with representatives at the highest level from Hungary, Czech Republic, Slovakia, Poland, Germany, Romania, Croatia, Bulgaria, Slovenia, Lithuania, Ukraine, Moldova and others.


  • Welcoming address from the government of the hosting country – Hungary
  • Overall economic impact of COVID-19 on the industry – analysis of the current situation and forecasts for the next 5-10 years
  • Plans and strategies of the CEE countries’ governments regarding the recovery of the industry in the region
  • Shaping the future of automotive industry – how do companies see new major trends of the industry and what strategies do they set in order to beat the crisis
  • Change of priorities – does effective collaboration come before competition element now?
  • Investment opportunities in the CEE countries and possible supply chain shift from China to CEE Region



László György
State Secretary for Economic Strategy and Regulation
Ministry for Innovation and Technology, Hungary
Aleksandar Medjedovic
Board Member
Turkish-German Chamber of Commerce, Germany
Manuel Kallweit
Head of Department Economic Intelligence & Statistics
German Association of the Automotive Industry (VDA)
Tatiana Hristova
Associate Director, EMEA Vehicle Demand Forecast
IHS Markit

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THE 2020 OEM STRATEGIC PANEL DEBATE: "Never let a good crisis go to waste" - Rebuilding the industry after COVID-19 pandemic

This year the panel will welcome leaders from across the region sharing their responses to the new market reality and setting major steps and strategies to be prioritised now in order to succeed in the long run.

  • What does our new future bring? Where do we see ourselves in 5 years?
  • Current crisis management models used by OEMs
  • How do we rebuild the markets and what tools remain the most effective – innovations, finance, communications, marketing, etc?
  • How will COVID 19 Pandemics affect future mobility trends? Will there be any lasting effect?
Arturo Achard
Head of Project House Eastern Europe
VW Group
Laszlo Urban
Deputy Managing Director
Magyar Suzuki Corp
Paul Goff
Global STA Director - Body Engineering, Special Vehicle Operations & European Operations PS-8
Jaguar Land Rover SK
Miodrag Ognjanovic *
Purchasing Director
FCA Fiat Chrysler Automobile Serbia
Juan Carlos Gonzalez
Senior Purchasing Manager
Ford Motor Company
Christian Cahn von Seelen
Head of Global Regions
Viorel Nuta
Snr Purchasing Manager Romania Ford of Europe Prototypes and Emerging Markets
Ford Motor Company

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Coffee & Networking Break

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SESSION 2. Manufacturing efficiency – what would the ‘new normal’ be?
  • New priorities in manufacturing – what companies are doing in order to survive the crisis and stand out in the competition
  • Agile manufacturing – how to react to changing market conditions quickly and efficiently?
  • Can manufacturing be even leaner and meaner: cutting costs without compromising quality
  • Biosecurity practices in manufacturing – how do plants transform into new safer environment
  • Manufacturing optimization in times of social distancing
  • Necessary IT solutions for plants operating in crisis mode



Csaba Kilian
MAGE Hungarian Automotive Industry Association

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SESSION 3. Key innovation trends helping a smooth recovery. Which practices and solutions does the industry require these days?
  • How innovations can help automotive companies affected by COVID-19?
  • Expected dynamics for the innovations development within the crisis. Where do we expect more progress?
  • Key innovative technologies of our new future. What will R&D centres be developing during next 5 years to adapt the industry to the new reality?
  • Robots and cobots – ways to improve safety and quality
  • The present and new future of automation and electrification trends – will they remain a priority?
  • The new power of Industry 4.0 – Will current crisis give a boost to the development of digital technologies in manufacturing, or will these trends be stalled until better times?
  • PROJECT UPDATES – EVs, robotization and other innovation projects that will drive companies through the crisis



Sasha Cioringa
General Manager
Continental Automotive Serbia
Charles Wassen
General Manager, Country Operations Lead
Dana Hungary
Johannes Gerardus Sanders
Cost Saving Manager

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- New measures, risks and requirements.

- Employees’ protection measures.

- Innovative solutions in enhance security on production sites.

Margaret Beever
Head of Purchasing Central and Eastern Europe
Jaguar Land Rover SK
Szabolcs Karaszek
HR Director
BorgWarner Inc.

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Networking break

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Series of short organised meetings hosted by OEMs and suppliers
Pre-scheduled, private and time-effective
Available on first-come first-served basis


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Cocktail reception & Networking

Associate Sponsors

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CABKA_IPS offers one of the world’s most comprehensive portfolios of plastic pallets and large-volume pallet boxes. The CABKA Group can look back on several decades of recycling, development, and production expertise for plastics. More than 700 employees work at our eight locations in Europe and the United States to ensure that our products reach customers in more than 80 countries.

We offer ideas and solutions: In addition to lightweight export pallets and durable logistics pallets, we offer customers bespoke solutions that are specifically tailored to their unique logistics supply chain.

Our plastic pallets are available with different material qualities, ranging from low-cost, recycled mixed plastic through to pure and food grade virgin material. We use recycled plastic as a more economically and ecologically sustainable option whenever the intended use allows for it.

We have taken on the recycling process ourselves at our production locations. We have been working in this very demanding field since our inception, and we have grown into Europe’s largest recyclers of household packaging waste with our own product development.

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Since 2011 GQsystems has been operating in the field of industrial production, specializing in the automotive segment. We provide a variety of different services with which we try to cover multiple sections to ensure business enhancement and improve business operations. We are actively involved in implementing innovations and applications that help to manage and implement the latest technologies while delivering value-added services more easily.

We help our clients eliminate costs and increase production efficiency. To achieve these goals, we offer a cost reduction program, personnel audit, as well as external automotive specialists who can quickly and reliably find solutions to problems in the production process. Clients of GQsystems are international companies operating in Slovakia and abroad. Our company provides its services throughout the whole of Europe.

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